Welcome

TopFruit, a global leader in intellectual property (IP) management and trademark development, proudly commemorates its four-decade journey as a pioneering force in the South African and international fruit industry. This momentous milestone marks TopFruit's commitment to innovation, excellence, building lifelong relationships and reshaping the fruit industry landscape. Since its establishment in 1983, TopFruit has revolutionised the fruit industry with its introduction of new varieties of pome fruit, stone fruit, table grapes, berries, kiwifruit, and nuts.

The remarkable journey of TopFruit began with the visionary minds of the late Dr Jim Button, Roy Jeffery, and Richard Hill. These three fruit industry pioneers recognised the need for improved fruit varieties and took the bold step of creating a private company to bring exceptional international fruit varieties to South Africa. From the outset, TopFruit has been dedicated to introducing and testing fruit varieties from around the world. Building upon its earlier successes, TopFruit expanded beyond apples, diversifying into pears, stone fruit, table grapes, and more recently also into berries, kiwifruit, and nuts. By carefully assessing their adaptability and commercial potential, TopFruit ensures that only the finest varieties are released into the industry. This commitment to excellence has not only added value for breeders but also provided growers with a wide range of options to enhance their revenue and farming practices.