TopFruit Newsletter - Marketing - May 2024
In 2023, Pink Lady® apples again achieved impressive sales in Africa, with Nigeria, Kenya, and Senegal leading the charge. Together, these countries accounted for 70% of the total 16 million kg sold. Our marketing strategies, tailored to each market, included school activations, social media campaigns, and in-store promotions.
In South Africa, we reached a record 2.5 million kg in sales and launched the popular PinKids® locally with Checkers. As we prepare for the 2024 season, get ready to "Taste the Sweet Life" with our exciting new campaign.
