Blog
TopFruit Newsletter - Stone Fruit - August 2024
Discover how we are navigating challenges with standout varieties like Extreme Larisa, a rain-resistant white flesh nectarine, and the highly anticipated Blackred XVI (Midnight Sensation) plum, set to redefine quality with its exceptional productivity and storage potential. Learn about our fruitful collaborations with top breeders in the USA, Spain, and France, and see how we're shaping the future of stone fruit in South Africa. Read more...
TopFruit Newsletter - Pome Fruit - August 2024
Read more about the exceptional performance of our new apple and pear varieties. From the impressive pack-out rates of Cripps Pink mutations to the robust market reception of Inored and NY1/Snap Dragon®. Plus, get an inside look at the exciting pear variety, Eden Gold™, and learn why Sassy™ apples are setting new standards for early-season production. Don't miss these insights and more. Read more...
TopFruit Newsletter - Marketing - May 2024
In 2023, Pink Lady® apples again achieved impressive sales in Africa, with Nigeria, Kenya, and Senegal leading the charge. Together, these countries accounted for 70% of the total 16 million kg sold. Our marketing strategies, tailored to each market, included school activations, social media campaigns, and in-store promotions. In South Africa, we reached a record 2.5 million kg in sales and launched the popular PinKids® locally with Checkers. As we prepare for the 2024 season, get ready to "Taste the...
