IP Marketing

TopFruit recognises the fundamental value in the intellectual property of varieties and strives to assist with the protection thereof. The focus is on discovering and unlocking the potential of any products managed by TopFruit.

The TopFruit Marketing Department is responsible for the strategic planning and implementation of all promotion and marketing activities in the South African and African markets. This includes :

  • Development and briefing of all new and existing brand’s marketing material to include logos, presentation packs, launch strategies, brand manuals and target markets.
  • In-store Promotions and marketing material
  • Full media campaigns including TV, print and online brand activity
  • Social media content management
  • Website design, development and content management
  • Event planning and management
  • Communication and strategic planning with retailers
  • Public Relations management

The passionate and professional approach of each business unit, together with the Marketing Department, ensures that all varieties and brands reach their full potential. This can be seen in our biggest success story to date, Pink Lady® apples.