Welcome

We, as a global leader in intellectual property (IP) management and trademark development, have been shaping the South African and international fruit industry for over four decades. Our commitment lies in fostering innovation, pursuing excellence, building lifelong relationships and reshaping the fruit industry landscape.

From the outset, we have been dedicated to introducing and testing fruit varieties from around the world. Building upon our earlier successes, we have expanded beyond apples, diversifying into pears, stone fruit, table grapes, and more recently also into berries, kiwifruit, and nuts. By carefully assessing their adaptability and commercial potential, we ensure that only the finest varieties are released into the industry. This commitment to excellence has not only added value for our breeders but also provided our growers with a wide range of options to enhance their revenue and farming practices.