Blog
TopFruit Newsletter - Marketing - May 2024
In 2023, Pink Lady® apples again achieved impressive sales in Africa, with Nigeria, Kenya, and Senegal leading the charge. Together, these countries accounted for 70% of the total 16 million kg sold. Our marketing strategies, tailored to each market, included school activations, social media campaigns, and in-store promotions. In South Africa, we reached a record 2.5 million kg in sales and launched the popular PinKids® locally with Checkers. As we prepare for the 2024 season, get ready to "Taste the...
TopFruit Newsletter - Plant Material - May 2024
Ensuring quality & phytosanitary safety, learn how TopFruit's stringent protocols delivers the best certified material to nurseries nationwide. Discover Rosenhof Nursery's innovative Ellepot cultivation method, offering trees with established root systems for optimal growth. With decades of experience, Witzenberg Range Nursery deliver superior fruit trees focusing on a comprehensive selection of rootstocks. Read more...
TopFruit Newsletter - The Kiwi Connection - February 2024
This season will be our 1st year of marketing our red variety, YA 50. We are also in the process of evaluating a number of new varieties from the KiwiKo program such as CY 38, a new green variety. Read more...
