Team

Whether you are a grower, breeder, marketer or retailer TopFruit can assist you by effectively and efficiently optimising the success of your business with our passionate and experienced team.


Rob Meihuizen - Managing Director
Rob Meihuizen - Managing Director
Qualification: BSc Chemical Engineering, UCT, 1988.

Areas of responsibility: Managing Director

Etienne Duvenage - Financial Director
Etienne Duvenage - Financial Director
Qualification: CA(SA), MBA, University of Stellenbosch, 2018.

Areas of responsibility: Financial Director

Hein Coetzee - Chief Operating Officer
Hein Coetzee - Chief Operating Officer
Qualification: MSC Agric (Horticulture), 1998; MBA, University of Stellenbosch, 2019.

Areas of responsibility: Chief Operating Officer

André Agenbag - Viticulturist
André Agenbag - Viticulturist
Qualification: BSc Agric Viticulture & Soil Science, University of Stellenbosch, 2018.

Areas of responsibility: Technical/Viticultural support to growers. Grower liaison with regard to protocol implementation and growing standards.

Peter Allderman - Pome Fruit Manager
Peter Allderman - Pome Fruit Manager
Qualification: BSc Agric, University of Stellenbosch, 1985.

Areas of responsibility: Sourcing new varieties both locally and internationally; Mentoring the Pome and Stone fruit technical officers in the evaluation of test phase varieties. TopFruit support of and CIOPORA representation.

Stuart Amos - Plant Material Manager
Stuart Amos - Plant Material Manager
Qualification: BTECH Horticulture, Unisa 2016; Project Management, UCT, 2020.

Areas of responsibility: Management of the Plant Material Business Unit. Manage the importation of all plant material, including, plant improvement and compliance with the Certification Scheme. Manage the Foundation Nursery as well as  relationships with commercial nurseries.

Nadia Badenhorst - Stone Fruit Coordinator
Nadia Badenhorst - Stone Fruit Coordinator
Qualification: Bachelors Degree in Consumer Science, University of Stellenbosch, 2002.

Areas of responsibility: Development and implementation of systems and procedures to optimise the functionality of the Stone Fruit Business Unit, as well as maintaining the TopFruit database on Stone Fruit, along with the Contract Management for all varieties. She is also responsible for managing the relationships of the Growers, Exporters and Breeders.

Karin Bence - Business Coordinator
Karin Bence - Business Coordinator
Qualification: Certificate in Secretarial Studies & Public Relations, Rapid Results College 1992, Advanced Certificate for the Executive Personal Assistant, Business Management Training Group (UK) 2015.

Areas of responsibility: Business Liaison & Coordinator for International Pink Lady® Alliance and TopStar Alliance.

Nicole Beneke - Table Grape Intern
Nicole Beneke - Table Grape Intern
Qualification: BSc Agricultural Economic Analysis and Management, Stellenbosch University, 2023.

Areas of responsibility: Table Grape Intern

Rika Beukes - Systems Administrator
Rika Beukes - Systems Administrator

Areas of responsibility: Administration and development of TopFruit's information systems.

Dihan Blom - Pome Fruit Technical Manager
Dihan Blom - Pome Fruit Technical Manager
Qualification: B Agric Horticulture and Agronomy, Stellenbosch University 2018. AVCASA 2018.

Areas of responsibility: Pre-harvest and post-harvest technical management of pome fruit varieties. Manage quality standards and provide technical support for all commercial pome fruit varieties. Evaluation, promotion, and assistance with commercialisation for all new pome fruit varieties.

Melissa Brandt - Financial Manager
Melissa Brandt - Financial Manager
Qualification: BCompt Honours, Unisa, 2010.

Areas of responsibility: Responsible for overseeing and management of all the financial activities of the organisation.

Bianca Conradie - Table Grape Operations Coordinator
Bianca Conradie - Table Grape Operations Coordinator
Qualification: Certificate in VAT practices; Certificate in Accounting to Trail Balance; Xero Advisor certification.

Areas of responsibility: Management and coordination of the Table Grape Business Unit. Relationship management with growers, exporters and breeders.

Xolela Dlikilili - Pome Fruit Analyst
Xolela Dlikilili - Pome Fruit Analyst
Qualification: Masters in Agricultural Economics, University of Stellenbosch, 2018.

Areas of responsibility: Responsible for African Market Development and Liaison with importers in the African Territory & Islands for Pink Lady® and JOYA® apples. Processing, analysing, and reporting on the data for the commercialised pome fruit varieties within the Business Unit.

Roelof du Toit - Kiwifruit technical advisor
Roelof du Toit - Kiwifruit technical advisor
Qualification: B.Agric Horticulture, Elsenburg, 2015.

Areas of responsibility: Technical support and grower liaison.

Thea Genis - Plant Improvement Officer
Thea Genis - Plant Improvement Officer
Qualification: BSc Agric Horticulture & Genetics, University of Stellenbosch, 2017.

Areas of responsibility: Manage the  quality of all  plant material with the main responsibility to focus on ensuring that  all our material comply with the Certification Scheme.

Robyn Gerber - Pome Fruit Operations Administrator
Robyn Gerber - Pome Fruit Operations Administrator
Qualification: Secretary/PA Certification, Kelly Greenoaks Secretarial College, 1996. Certification, Creative Minds Computer Training, 2004.

Areas of responsibility: Administration of the operational tasks within the Pome Fruit Business Unit. This includes all operational activities with regards to the commercialised pome fruit  varieties, the associated growers, and all other relevant industry role-players. Administration and licensing processes for the annual Pink Lady® and JOYA® brand Sub-Licenses.

Nadya Greeff - Financial Accountant
Nadya Greeff - Financial Accountant
Qualification: BSc Agri Economics, Analytics and Management with Food Sciences, University of Stellenbosch, 2016; ACMA,CGMA, Chartered Institute of management accountants, 2024.

Areas of responsibility: Responsible for the processing of the accounting and financial activities of the organisation.

Corné Grundlingh - Pome Fruit Business Unit Manager
Corné Grundlingh - Pome Fruit Business Unit Manager
Qualification: Post Graduate Diploma in Intellectual Property Law, University of Stellenbosch, 2021.

Areas of responsibility: Management of the Pome Fruit Business Unit. Management of all commercial varieties including all aspects with regards to licensing and agreements of the commercial varieties, liaising with growers and industry role-players. Pink Lady® & JOYA® South Africa Management and Licensing Matters.

Bryan Hughes - Commercial Manager
Bryan Hughes - Commercial Manager
Qualification: BCom Marketing Management, Unisa, 2010.

Areas of responsibility: Responsible for managing the Stone Fruit Business Unit and the Jazz™ and Envy™ program.

Ben Janse van Vuuren - Maintenance Manager
Ben Janse van Vuuren - Maintenance Manager

Areas of responsibility: Maintenance of all farming equipment and buildings.

Hendrien Janse van Vuuren - Plant Material Administrator
Hendrien Janse van Vuuren - Plant Material Administrator

Areas of responsibility: Administration of Plant Material Business Unit, including nursery support and tree sales / block information updates.

AJ Jansen van Vuuren - Table Grape Manager
AJ Jansen van Vuuren - Table Grape Manager
Qualification: B.Agric Horticulture, University of Stellenbosch, 2010. B.Agric Honours, University of the Free State, 2018.

Areas of responsibility: Management of the Table Grape Business Unit. Promotion and commercialisation of new varieties and the licensing thereof, grower and exporter liaison and plant material management.

Mzamo Madubedube - Technical Assistant
Mzamo Madubedube - Technical Assistant
Qualification: N3 Business Studies: ACC/Admin, Boland College, 2008.

Areas of responsibility: Evaluator of table grape varieties and day-to-day management of test block and foundation facilities.

Liza Matthews - Marketing Manager
Liza Matthews - Marketing Manager
Qualification: B-Tech Degree Management, Technikon SA, 2001; Post Graduate Diploma Management in Marketing, UCT, 2016.

Areas of responsibility: Marketing of TopFruit and company managed brands.

Herschelle Mentoor - Marketing Coordinator
Herschelle Mentoor - Marketing Coordinator
Qualification: Higher Certificate in Import and Export Management, Intec College, 2015; BCom Marketing Management, Unisa, 2021; Bcom Honours in Business Management, Unisa, 2024.

Areas of responsibility: Assisting in the Marketing Business Unit.

Jason Minnaar - Stone Fruit Technical
Jason Minnaar - Stone Fruit Technical
Qualification: Diploma in Horticulture and Viticulture, Elsenburg, 2018; Advanced Diploma in Agriscience, Cape Peninsula University of Technology, 2023.

Areas of responsibility: Promotion and technical support with commercialisation of all new stone varieties. Identifying new stone fruit varieties to import and the evalutions thereof.

Jermaine Pietersen - Junior Plant Improvement Officer
Jermaine Pietersen - Junior Plant Improvement Officer

Areas of responsibility: Phytosanitary inspections and material collection of TopFruit managed varieties as well as the day-to-day running of the nucleus source.

Monique Swarts - Secretary
Monique Swarts - Secretary
Qualification: Human Resource Management Certification N6, Boland College, 2018.

Areas of responsibility: Receptionist and EXCO secretary.

Altus Treurnicht - Berry Technical Manager
Altus Treurnicht - Berry Technical Manager
Qualification: BSc Agric Horticulture & Plant Pathology, Stellenbosch University, 2016; AVCASA 2020

Areas of responsibility: Technical Manager of the Berry Business Unit.

Flippie Viljoen - Kiwifruit Manager
Flippie Viljoen - Kiwifruit Manager
Qualification: Hons BSc Agric, MBA, University of Stellenbosch

Areas of responsibility: Management of the Kiwifruit Business Unit.

Tania Viljoen - Assistant Marketing Manager
Tania Viljoen - Assistant Marketing Manager
Qualification: BA Communication (Media Studies & Journalism), University of the Free State, 2011; Social Media Marketing short course, UCT, 2018; Graphic Design short course, UCT, 2019.

Areas of responsibility: Assist the Marketing Manager by managing marketing campaigns for select brands within the unit. Includes full management of the Pink Lady® brand in the territory.

Theresa Wilbers - Administrator
Theresa Wilbers - Administrator
Qualification: Secretarial Certification, Worcester College, 1993

Areas of responsibility: Administration of the Berry and Kiwifruit Business Units.

Amber Williams - Marketing Intern
Amber Williams - Marketing Intern
Qualification: Bachelor of Arts (Humanities) , Stellenbosch University, 2021; Postgraduate Diploma in Marketing, Stellenbosch University, 2022.

Areas of responsibility: Marketing Intern

Pieter Zietsman - Berry Manager
Pieter Zietsman - Berry Manager
Qualification: Hons BSc. Agric, University of Stellenbosch, 1990.

Areas of responsibility: Manager of Berry Business Unit.