TopFruit Newsletter - Marketing - May 2022
The apple season has officially started, and in the marketing department, we are rolling out various exciting marketing campaigns for our brands. Now is the time for the famous and well-loved Pink Lady® apple, sold in all major supermarkets in South Africa, in most African countries as well as in the Indian Ocean Islands of Mauritius and Reunion. Jazz™ apples sold exclusively in Checkers are also now in season. Our two newest apple brands, now on the shelf are Envy™ and Opal®, both of which are sold for the second year, exclusively under the Flavourburst™ apple range in Woolworths. The first two apples to be sold under this prestigious brand in Woolies where flavour and juiciness are the two most important criteria.
